Vintage OB-CO’s Donuts in TOMS RIVER Keeping Busy During Pandemic with Its 36 Flavors

(TOMS RIVER, NJ) Rick Browner, the owner of OB-CO’s Donuts on Fischer Boulevard, recently spoke to New Jersey Monthly about how he and his wife, Betty, have weathered the COVID-19 crisis.

“The first two weeks, my wife took a hit, because she lost a lot of wholesale accounts,” Browner told the magazine. “A lot of them were seniors, so their club houses were closed up. But, after a few weeks, with the kids out of school, it was like an early summer. So, it’s been pretty busy!”

When the Browners bought OB-CO’s 11 years ago, it was a long-standing business opened in 1953 with 18 flavors of doughnuts. The duo has since doubled the establishment’s offerings, helping to keep them wildly popular with locals and visitors alike. Now, there are 36 ways to buy their unique brand of happiness.

As for the unique name of their shop, Browner explained that it is the combination of the last names of the original founders of the business: O’Brien and Colfer, according to the article.

And, for those of you who are already planning a trip, beware that they open up at 5:00 a.m. and close when they sell out, which regularly happens. Don’t say we didn’t warn you if your favorite is gone when you arrive after sleeping in.


Box-O-joy. (📸: @foodiesfromtheheights after an @obcosdonuts run in #TOMSRIVERNJ).